The other day I had the delight of receiving a little email from one of our readers explaining where her Spoonfuls were going to live in Holland…

This lovely reader, Sarah Zoutewelle-Morris, has started a visionary little craft store filled with beautiful handmade items from people she meets or hears about.
Sarah explained that her Spoonfuls would be placed inside her magical little store to “encourage friends/customers to sit down & chill with a cup of Annet’s ‘Aandacht’ (attention) tea & hopefully get inspired to pick up some materials themselves”. We thought you guys would be as fascinated as us in this gorgeous little shop’s new beginnings and so we asked Sarah to do a little post for us… so here she is!!

Hello there!
My name is Sarah, I am an artist, calligrapher & designer who sells fine handmade work in my little shop made by people I know or hear about – including my husband’s and my own :) At the heart of my  little shop is the caring attention that comes from making something beautiful with our hands.

I want people to walk in and feel how much good it does our souls to be  surrounded by well-crafted objects­-  things that are connected to a story, a face, and a place.

I hope that friends and neighbours will stop in for a while, pull up to the ‘Inspiration Table’, leaf through my new Spoonfuls , drink a cup of ‘loving attention’ tea from Annet’s teapot…and (buy something!) then tear outta here, crazy to get some materials in their hands to make something themselves! Craft evenings and courses are in the making too – it is exciting times!

* At our store, we make a point of NOT adding on a percentage in the cost of items. We want to support artists/craftspeople, and encourage people to buy and use durable, gorgeous things.

Currently featured is textile artist, Sandra Jongedijk. Her purses, wool covered stools, etc. are making the craft space feel so warm and cosy at the moment.
Also featured is conceptual artist, Annet de Vries, who made the wonderful attention pouring teapot!

For thoughts on alternate paths and (anti-)marketing for artists, I write a blog called Art Calling :)
Oh and my website is here too, so you can peek at the art and work I do :)

– Sarah
* Big thanks to Rende Zoutewelle for his Photography of Shop Interiors!


  • Comment by emma lamb — May 3, 2011 @ 8:56 pm

    This wee shop looks wonderful Anthea, thank you to Sarah for sharing and being so brave with her vision… I wish her all the luck in the world… :)
    Oh and I can’t wait to see more work from Sandra Jongedijk, those pillows and stools are too yummy!
    Emma, x

  • Comment by Lady Deirdre — May 3, 2011 @ 9:59 pm

    What a great idea! Do you know what town she’s in (all I can find is it’s in the rural north, which doesn’t really narrow it down) so I can take a detour next time I visit my friend in Groningen?

  • Comment by Anthea — May 3, 2011 @ 10:36 pm

    I will find out Deidre! xx

  • Comment by Sarah — May 4, 2011 @ 2:10 am

    Thanks Emma, and Deirdre.
    Deirdre, you are welcome to drop by next time you are in Groningen. I’m in a little village north of there, about 20 km. Mail me via my blog or website for details if you like.

  • Comment by Rhiannon — May 4, 2011 @ 3:34 am

    So lovely to get a peek inside Sarah’s shop. I now have a studio that I could do an occasional open studio day with , so was inspirational to see her approach.

  • Comment by Claudia — May 4, 2011 @ 4:31 am

    Sarah, your shop looks so inviting, well done!
    Best Wishes

  • Comment by Sandy — May 4, 2011 @ 4:44 am

    How beautiful and wonderful! The shop shines with such light, lightness, and the open celebratory spirit of creativity. Shine on, all of you, as you bring such beauty to the world through your creations. Congratulations and very Best Wishes to you, Sarah, from Ottawa, Canada!

  • Comment by Anthea — May 4, 2011 @ 8:53 am

    ooh Rhiannon! You should send us some piccies too so we can tell people about it!!


  • Comment by Kathy — May 4, 2011 @ 3:56 pm

    Just lovely, Sarah. Congratulations on starting this delightful shop and inspiration for creativity.

  • Pingback by Spoonful feature « Art Calling — May 5, 2011 @ 2:06 am

    […] thrilled that the shop is featured on the blog of a delightful little zine I ordered, called Spoonful, a happiness companion. Thanks Anthea! It […]

  • Comment by hearttypat — May 6, 2011 @ 12:50 am

    i admire what sarah is doing, having her own little space and supporting artists like what she’s doing. i always want to do something like this! Just have to figure out a way how i can do this and feed myself at the same time! :-/

  • Comment by Sarah — May 7, 2011 @ 8:02 pm

    pat,that is the key question isn’t it.
    I was really moved by a book called ‘Soul of Money’, by Lynne Twist. You can find a detailed blog post about it on my blog (see the Pingback above your comment)Just type the book title into the search function. Twist’s main point is that you can do amazing things with the resources you have.
    Like you, I always wanted to do something like this. So last year, with no active income because I was getting my book ready for publication,I started to gift a young artist with a really tiny financial contribution every month. I often sent a letter and small handmade gift and inspiring quote with the money.
    I can’t remember feeling better about anything I’ve done in the past years.
    It is through Annet that I met the other artists and got the idea for starting the shop- plus heaps of inspiration artistically.
    My project doesn’t make any sense yet financially, but it makes sense to my heart, it creates connections locally and internationally,and it has blessed and reclaimed a dark forgotten part of our house.
    How do I eat? I have the blessing of a husband who is earning well with his art and craft; and a small savings account from more prosperous times.
    So start with what you have and I promise it will grow into something beautiful.

  • Comment by Anthea — May 8, 2011 @ 7:00 pm

    I think that’s insanely beautiful! Sarah, we have to do a full interview with you – you are a most inspiring lady!!! x

  • Comment by Sarah — May 8, 2011 @ 10:14 pm

    Anthea, thank you. I’d love to.

  • Comment by Claudia — May 11, 2011 @ 7:26 pm

    What a great shop!

  • Comment by Mae — May 12, 2011 @ 5:57 am

    She has cute stuff. Thanks for sharing!

  • Comment by Anthea — May 12, 2011 @ 11:01 am

    Our pleasure!!

  • Comment by Sarah — July 2, 2011 @ 7:02 pm

    hi all dears,
    I wanted to update you on my shop project.
    After the first little flurry of local interest 5 or 6 friends,
    no one else has come. No one.

    The first reason is that we live in a quiet little village with a through road. We are in the bend and no one stops in time to see the shop. I thought love would conquer that one very practical fact,hee hee, but I was wrong. Also, I sense that neighbors don’t come to look because they feel obliged to buy something.

    Another reason is that I haven’t advertised much- duh. Because I want to focus on people who are really interested, rather than jumping up and down with the other 5000 little galleries and shops around here, trying to get peoples attention.

    The shop is still here, Sandra’s and Annet’s work is still gracing its shelves and walls, and I am rethinking things.It will still be a base for other activities like small one-to-one craft demo lessons, perhaps.

    I haven’t given up, just haven’t found the right form yet for this location and demographic. And the question that is up for me, that has always been up for me is where do I come alive, what rings my bells? What do I do best?

    It has to do with inspiring others, and definitely with teaching and conscious raising. And making stuff!!!!

    Thanks for all your interest and encouragement. love, Sarah

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