For some it’s the most romantic day of the year, a time to spoil their significant other and send declarations of love (no matter how cheesy) in big ways. Then there are those of you who believe that it was a holiday invented by the florists, the card companies, chocolate stores and alike to make billions of dollars off the “poor shmucks” who feel guilted into spending hard earned money on stuffed teddies and the above mentioned symbols of, well, love. On the lead up to the big day I have encountered people for both of these groups, some wishing, dreaming and planning away and then the others who scoff at them. Thankfully, I am in neither category. Valentine’s Day to me is about showing your special someone how much you care, there are no rules or tick boxes that must be filled. It could be that you make them a simple card or a nice meal at home, you can write them a love letter or buy a vintage film they loved when they were young (or in my partner’s case game, Dungeons and Dragons anyone?). It’s a simple gesture of appreciation that says – you matter most to me. But I am a lover of love and a hopeless believer in happy endings, sadly as it seems for many of my friends this doesn’t always happen.
So, this one is for the ladies who were without a Valentine, were disappointed by one or who wish to be their own this year. Indulgence for February comes in the form of loving yourself because if you can’t have a dinner date with Ryan Gosling surrounded by a sea of red roses and softly lit candles then dammit, buy yourself some pretty shoes!